Palgrave Macmillan | 2008-05-15 | ISBN: 0230205070 | 368 pages | PDF | 1 MB
In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region?s new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India?s new entrepreneurial groups.
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